Eswatini MTN is in love with the country through football. This was disclosed by the CEO of the mobile telecommunication company, Ambrose Dlamini during the prize presentation ceremony that was held last night at the Royal Villas in Ezulwini. “By partnering football for so long is a sign that Eswatini MTN loves the country”; Dlamini said. The CEO also highlighted that as a sponsor of the elite league and the National First Division on the land they really acknowledge His Majesty’s Government, football fraternity and other stakeholders for the successful implementation of the 2017/18 football season. The sponsor is also delighted to see one of the local football clubs performing very well in international competitions which is a sign that they are also contributing towards football development in the country. “As a sponsor we are delighted to see one of the local football team playing very well in international competitions”; Dlamini said. In conclusion the CEO acknowledge the competitiveness of the tournament which also played a significant role in convincing Eswatini MTN to increase the sponsorship to E6million per football season.
It is for this reason that the Premier League of Swaziland (PLS) through its Executive Member Peter Magagula acknowledged every stakeholder for the successful implementation of the previous football season. He also reminded the football team that as the new season draws near, fair play must be the main business so that football will be the winner as FIFA advocates. The National Football Association of Swaziland is also in full support of the PLS as it is a vital structure of football which embraces the development of football in the country. “The PLS through its competitions embraces football development in the country which complements the core business of the NFAS”; said the NFAS President Senator Adam Mthethwa.
The National Football Association of Swaziland (NFAS) has called the football coaches in the country to be united and support each other. This was emphasised by the Vice President of the NFAS Dr. Comfort Shongwe during the official closure of the Coaches Symposium that was held over the weekend. As coaches, you have be united and support each other”; Shongwe said. He also highlighted that such forum like the coaches symposium are good for football development in the country and they are more effective when there is unity amongst the participants. The Vice President of the NFAS also challenged the coaches to work very hard and produce players who will get better contracts from football clubs competing in better leagues in the world. “Let us see players getting better contracts, from better football clubs competing in better leagues”; Shongwe said.
The Swaziland Football Coaches Association (SFCA) held its first coaches award during this year’s coaches’ symposium. The outstanding coaches from the Regional Super Leagues to elite competitions were being recognized by the SFCA. Coaches’ frm the different football teams that won some silver wear and runner’s ups from the various competitions in the country were being awarded. The Chairman of the SFCA Anthony Mdluli also awarder the Chaiman’s award to Milling Hotspurs FC Head Coach Xolani Sigudla for his hard work as the team shocked the waves of the football industry by reaching the quarter finals of the Ingwenyama SMVAF Cup and ending the MTN National First Division on the 4th position. The coaches also voted for the Coaches’ Coach of the Year Award that was won by Young Buffaloes FC Head Coach Dominic Kunene. This awarding ceremony was also enhanced by the donations from the Royal Swazi Sun, Sibane Hotel and Muhle Tours.
The President of the NFAS, Adam Mthethwa has officially opened the Coaches Symposium that is currently taking place at the SWSC Emtfonjeni Auditorium in Ezulwini. This event is hosted by the football mother body for all the coaches in the country. Also present during the opening ceremony was the Chief Executive Officer (CEO) of the NFAS Frederick Mngomezulu and the Technical Director (TD) of the football association Bhekisisa Mkhonta just to mention but a few.
In his opening remarks, the President of the NFAS highlighted that the main purpose of this Coaches Symposium is to evaluate the previous football season in as far as coaching is concerned. “We are here to find out if we were able to achieve our objectives of the previous football season”, Mthethwa said. The President also noted that the is a good competition amongst the current coaches in the country. He also urged the coaches to discuss issues that will enhance the local football. Amongst the topics to be discussed are Youth football, coaching policy and ethics of the coaching profession just to mention but a few.
The President of the NFAS Adam Mthethwa has urged the local coaches to support the current Sihlangu SeMnikati head coach as he is one of them by being a local coach. The current Sihlangu head coach is Anthony Mdluli. “The current national team coach needs total support from the local coaches as if it was one of you, you would need the same treatment”, Mthethwa said. By so doing the coaches will be applying professionalism, the President stated. “The NFAS gave the local coaches the opportunity to apply for this job, after conceding some pleas from the Coaches Association to also conceder locals for this role thus it was advertised, of which it gave every local coaches an equal opportunity to apply” Mthethwa said.
The President of the NFAS has stated the reason behind the football association’s reason to vote for the Morocco bid rather than the United Bid during the voting process of the 2026 FIFA World Cup hosts. This was after some harsh critics on why the NFAS voted for the former. “The Morocco bid was an African bid, thus as Africans we had to stick to our own”; Mthethwa said. He also highlighted that it was not the NFAS alone from the African continent that did so, as there were other African countries that did so in support of the African bid. The United bid was the eventual winner of hosting the FIFA 2026 World Cup.
The Honourable Minister of Sports, Culture and Youth Affairs David Ngcamphalala officially closed the FIFA MA Physical Fitness Coaching Course that was held at the Technical Centre in Lobamba. Also present during this event was the Vice President of the NFAS Peter Simelane and the FIFA Instructor Kar Molouche.
In his remarks, the Honourable Minister acknowledged FIFA and the NFAS for their effort in developing football in the country. “His Majesty’s Government acknowledged both FIFA and the NFAS for their effort in the development of football in the country”, Ngamphalala said. The Honourable Minister also urged the participants of this course to spread the gospel about the culture of being physically fit more especially to the young players as player development is very essential for the future of the beautiful game. “We are looking forward to a positive impact of this course in football and we urge you coaches to spread the gospel about the physical fitness culture more especially at grassroots level as this is where the future of the beautiful game is based”, Ngamphalala stated. In conclusion he urged the participants to produce quality players that will meet the physical fitness demand of a quality player.
The NFAs Vice President also urged the coaches to implement what they have learnt from this course. “We want to see the benefits of this course this coming football season”, Simelane said. He also told the coaches that the football association will be monitoring their progress as this coming football season progresses. Finally he acknowledged His Majesty’s Government for the continuous support towards football development in the country and also thanked the FIFA instructor for sharing his knowledge and skills to the participants.
In the same event, the FIFA instructor thanked all the stakeholders for making this course a huge success. He also encouraged the coaches not to be afraid in committing mistakes as they will be exposing themselves in learning new things in life. “Don’t be afraid of making mistakes as that is how you learn you things in life”, Molouche said.
The Eswatini MTN and the Premier League of Eswatini have renewed their partnership through football. This was after the mobile telecommunication network provider committed itself to sponsor the elite football league and the National First Division.
This is a 3-year agreement that will commence in the 2018/19 football season. Signing the agreement on behalf of the Eswatini MTN was the Chief Executive Officer (CEO) Ambrose Dlamini whilst signing on behalf of the Premier league of Eswatini was the acting Chairman of the PLS Mark Carmichael. Also present during this historic football event was the Honourable Deputy Prime Minister (DPM) Paul Dlamini, Honourable Minister of Sports, Culture and Youth Affairs David Ngcamphalala and the Vice President of the football association Peter Simelane. This sponsorship is worth E18 Million which implies that each football season will have E6 Million.
When addressing the audience, the DPM acknowledged Eswatini MTN for her continuous support towards the development of football and sports in general in the country. “His Majesty’s Government acknowledges Eswatini MTN for her continuous support towards football development and sports in general as this sponsorship will enhance football development in the country”, Dlamini said.
The Honourable Minister of Sports, Culture and Youth Affairs David Ngcamphalala highlighted that this sponsorship will motivate the football clubs in playing good football. “This sponsorship is a motivation for good football on its own”, Ngcamphalala said.
The E18 Million sponsorship by Eswatini MTN to football through the PLS has bought joy to the football family. This was confirmed by the NFAS Vice President Peter Simelane and Chairman of the PLS Mark Carmichael. The Vice President of the NFAS stated that Eswatini MTN has provided the platform for football growth. “Eswatini MTN has provided a great platform for football growth”, Simelane said. Due to the good investment that the Y’ello family is providing to the football family, he also promised Eswatini MTN that football as a family will support and protect the MTN brand.
On the other hand, the PLS Chairman shared the joy of PLS as a result of this sponsorship and also promised the Y’ello family that the football family will uplift the MTN brand. “As PLS and football family, we are over the moon as a result of this sponsorship and we promise to uplift your brand through football”, Carmichael said. The Chairman also highlighted that such sponsorship enhances club licensing as football is more than just a sport but it’s an industry.
The Eswatini MTN declared the MTN/PLS sponsorship as the flagship sponsorship for the mobile telecommunication network provider. This was stated by the Eswatini CEO Ambrose Dlamini. “This is a prime and flagship sponsorship for Eswatini MTN”, Dlamini said. The mobile telecommunication company has sponsored the upcoming 3-year elite football season. This sponsorship also comes in a year that Eswati MTN is celebrating her 20 years of existence in the Kingdom of Esawtini.
As a reflection of Eswatini MTN’s partnership with the PLS, the CEO highlighted that as an organisation, they are very much excited with the partnership over the years as they have benefited a lot. “We are happy with the partnership over the 15 years as we have benefited a lot”, Dlamini said. In the past 15 years Eswatini MTN has invested over E25 Million.
In conclusion, the CEO also acknowledged the PLS for running the elite football league in a professional manner.