Eswatini Football Association (EFA) and FIFA+, the new one-stop digital destination for football fandom, have teamed up to take Eswatini football to the world. As part of its mission to give fans engaging and innovative ways of interacting with the beautiful game, FIFA+ offers free access to live football action from every corner of the globe, which now includes matches from the Premier League of Eswatini and the Eswatini National Women Football League.
The platform, which is available on the web, as a mobile app and on select connected devices, and is now accessible in ten languages, represents a ground-breaking approach to showcasing live football from men’s, women’s and youth leagues and cups to a global audience.
The EFA Chief Executive Officer and General Secretary, Frederick Mngomezulu, has expressed a note of delight at this novel extension into the data and digital space of the marketing of the game of football in the country, more particularly the universal coverage of Eswatini’s domestic competitions, which not only augurs well with EFA’s objective to grow the game by assimilating new technological advancements but also promotes the Eswatini game globally, a first to happen, which will bring the exposure and prospective economic platform which had otherwise been missing.
Charlotte Burr, Director of Strategy & Digital for FIFA, said: “For the first time ever, our MAs can seamlessly tap into a truly global football fan base and grow a direct relationship with it on a daily basis. We are proud to work side by side with Eswatini Football Association and are excited about helping to really grow the game across Eswatini and beyond.”
Since its launch, FIFA+ has steadily expanded its reach and added exciting new content streams in order to deliver a truly multifaceted digital experience.
Completely free, the platform offers an extensive archive (including all men’s and women’s FIFA World Cup™ matches), thousands of live fixtures every year, interactive games and predictors, and a slate of original documentaries, docuseries, talk shows and shorts.
By the end of 2023, FIFA+ will be streaming over 20,000 live games per year from more than 100 MAs across all six confederations, including thousands of women’s matches. FIFA+ provides live coverage ranging from Europe’s topflight leagues to previously unserved competitions from around the world in men’s, women’s and youth football. FIFA+ can be accessed worldwide at fifaplus.com and on major app stores.